FOM Architecture

The project's architecture shows the relation between the Umbrella project and all its direct and indirect related projects, whether the project was an internal or external entity.

A House of Brands is the exact opposite of a Branded House. Whereas a Branded House maintains the focus on a single, well-known and consistent brand, a House of Brands is home to numerous brands, each independent of one another, and each with its own audience, marketing, look and feel.

Branded house method will be applied to all direct related projects.
House of brands method will be applied to all indirect related projects.