FOM Master Brand
02 Master Brand
The visual identity for FOM master brand provides the flexibility, to enable various entities to convey different messages to different audiences.
FOM’s Master brand
FOM is a master brand that encompasses multiple sub-brands, each with its own unique attributes and mission statement. These sub-brands are designed to connect and support the overarching FOM brand, while also targeting specific audiences with tailored tools and resources.
Brand elements:
Symbol
Logo
Color
Typography
Imagery
Graphics
Writing and language
Each sub-brand has its own unique set of attributes that define its brand identity and differentiates it from the others. For example, one sub-brand may have a more serious and educational tone, while another may have a more light-hearted and casual tone.
Despite the differences, all of the sub-brands share the same core values and mission as the FOM master brand. They all aim to promote awareness, knowledge and values, and to empower individuals to make informed decisions.
By having multiple sub-brands under the FOM master brand, we are able to reach a diverse range of audiences with tailored tools and resources, while still maintaining a consistent and cohesive brand identity.
Master Brand Overview
The project's vision outlines FOM's goal, which is to create a destination that the entire community can contribute toward.
