What is FOM films
08 FOM Films Strategy - Our core statement
All that shapes FOM films, gives it a unique voice and mission!
FOM. Frame of Mind [phrase] a particular mood that influences one’s attitude or behavior.
Value-Based Community Project
✦ The umbrella for an array of projects that communicates
Value, Creativity, and Passion.
FOM Stands for
FOM films' Philosophy
The beauty of life lies within the struggles that humans face in the schools of life, whereas the highest state of being is to live.
Currently, humankind has witnessed a notable acceleration of scientific and intellectual improvements, while the challenges that face humans in various fields of life grew and became stronger. Therefore, humans are forced to seize their survival and primary needs. As life is a journey of self-discovery and the intellectual need reaches the human soul, and under such life conflicts, humans didn’t forget their needs of mind and spirit. That needs are the highest that humans seek, moreover, they are not less important than other humanitarian needs. Besides, knowledge is food for the soul and it’s the light flame that illuminates humans’ life’s road, for that the education and reading become beacons to help humans achieve the highest aims of life’s existence.
On the other hand, vision is the basis of knowledge and the first sense that helps humans find their right way in life, which means if you want to reach you should see the road of knowledge and follow it.
Therefore, movies appeared as one of the most significant visual messages that reach viewers’ minds and emotions. Movies also affect humans by sending the most difficult concepts and discussing the most important scientific and mental perceptions.
According to the previous philosophy, movies are the most important road in life that enables humans to reach self-knowledge. Due to our systematic and intellectual methods, we seek to build a cultural community that gathers all movies fans and makers to participate in raising individuals’ awareness and culture visually to enable humans to reach the pinnacle of mind and spiritual knowledge.
Holding great hope in our societies and our intellectual and cultural heritage, we will create an aware future worthy of succeeding generations.
-Fom Founder Ibrahim Ajhar
Our Mission is to raise visual awareness and the viewer's intellectual value.
To foster human connection through films, individual’s frame of mind and vision enrichment, enlightening his standards and preferences, are our ultimate goals.
Our VALUES are at the very heart of FOM films, They serve as the project's guiding principles as it pursues its objective.
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Inclusivity: We believe that everyone should feel represented and included in the stories we share, and we strive to create content that is diverse and inclusive.
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Empathy: We believe that film has the power to foster empathy and understanding, and we strive to create content that encourages viewers to see the world from different perspectives.
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Personal growth: We believe that film can be a powerful tool for personal growth and self-discovery, and we strive to create content that inspires viewers to learn more about themselves and the world around them.
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Authenticity: We value authenticity in the stories we tell and the way we tell them. We strive to be transparent and true to ourselves, and to the stories we share.
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Community: We believe in the power of community and the importance of fostering meaningful connections between people. We strive to create a community of film lovers who share a passion for film and the conversations it can spark.
Inclusivity | Empathy | Personal growth | Authenticity | Community
Our Promise
We believe in building deep, human connections.
We define success by the depth of these connections; they are what give us meaning and relate us to our work in the collective pursuit of building something great together.
The "community" value is a vital aspect of our project’s mission.
Our behaviours
The brand behaviors describe how the brand behaves in terms of tone and personality.
Provocative
Curiosity, creativity, and passion are the perspective we bring to the world. As a movie “podium”.
We don’t think the conventional way, it’s all about making a well- collaborative community which we grow up with, we are never afraid of asking big questions and defying the status quo, to find new and better ways of achieving our goals. We are honest, edgy, raw, and progressive, qualities that define us.
Our Vision
Individual’s frame of mind and vision enrichment, enlightening his standards and preferences, are our ultimate goals.
We strive to be a trusted resource for discovering films that align with our viewers’ values and to create a community that engages in meaningful conversations about the impact of film on our lives in order to Raise visual awareness and the human intellectual value.
Confident
With the experience we have, and a well-made system, we speak with confidence. We are authentic and self-assured.
Our confidence is backed by our values and goals, and of course by the community for the neat frame of communication we built together.
Responsive
We deliver on the here and now, we are an eye to the future, past and present, coupled with the speed of change around us.
FOM is flexible to engage with the community on many levels in different fields, backed up with our cultural diversity advantages.
Our
Voice
Individual’s frame of mind and vision enrichment, enlightening his standards and preferences, are our ultimate goals.
We strive to be a trusted resource for discovering films that align with our viewers’ values and to create a community that engages in meaningful conversations about the impact of film on our lives in order to Raise visual awareness and the human intellectual value.
Collaborative
Our partnership is about more than aligned objectives, it’s about true co-creation.
We create solutions together with the community, including the movie’s true lovers and filmmakers, we listen instantly to feedback. We shape a unique floor through our collaborative character.
Lead with Storytelling.
At FOM films, we believe in the power of storytelling that resonates with everyone, regardless of their background or experience. We aim to capture the essence of every moment, translating it into a narrative that is both captivating and relatable. Our voice invites everyone into our creative journey, making the world of film accessible, exciting, and reflective of the diverse experiences that make up our audience. We reject the notion of exclusivity and embrace a communicative style that is inviting, inspiring, and engaging.
Tone & Writing Considerations
Ask yourself the following questions to ensure you are using the appropriate tone.
What is your primary purpose?
Determine whether you want to inspire, inform, or connect. Write to align with that purpose, ensuring the narrative is clear and compelling.
What is the context?
Be mindful of where the writing will appear. Is it for a public social media platform or a more intimate film review? Tailor the tone to cut through the noise and make an impact.
Can it be more concise?
Consider the medium and the intended audience. Always strive for clarity and brevity. When writing for digital channels, optimize for readability and engagement.
Inclusive
We welcome and respect new members from diverse backgrounds in our team, we pride our team on being accessible and dedicated to create value for the whole community.
Diversity of ideas, experiences, and thinking are what we value and celebrate, we recognize the importance and contribution of Indigenous people.
Diversity and inclusiveness are a source of advantage which make us proud.
Brand Tonality
Because we aspire to be:
Inspiring
Inclusive
Authentic
Visionary
Our tone is:
Creative
Approachable Empowering
Human-Centered
This means our communication is:
Narrative-driven
Authentic
Inclusive
Imaginative
Empowering
Engaging
Not:
Pretentious
Overly Complex
Impersonal
Monotonous
Detached
Our VOICE IN ACTION
Our voice guide shapes the tone and personality of all our verbal communications, We see the world through a lens of creativity and inclusivity, transforming perspectives into visual narratives that resonate deeply.
A “frame” is more than just a visual boundary—it’s a way of thinking frame of life, frame of feeling, frame of us, a frame of you…
It’s the lens through which we view the world, the foundation of our creativity, and the heart of our storytelling. At FOM films, every frame tells a story—your story, our story, and the stories that connect us all.
