FOM Colors
04 Color
Our color palette is a key part of the brand’s visual identity, helping to communicate FOM’s image and tone.
The primary palette contains a strong Blue and is supplemented with a rich Navy Blue.
Master Brand Color palette
NAME: BLACK
CMYK: 100/61/32/96
RGB: 0/0/0
HEX: #000000
PMS: BLACK 6 C
Black & white
NAME: WHITE
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #FFFFFF
PMS: BRIGHT WHITE
Grey
NAME: GREY 900
CMYK: 88/62/40/85
RGB: 25/25/25
HEX: #191919
PMS: 433 C
NAME: GREY 800
CMYK: 0/0/0/90
RGB: 51/51/51
HEX: #333333
PMS: 446 C
NAME: GREY 700
CMYK: 0/0/0/80
RGB: 77/77/77
HEX: #4D4D4D
PMS: 425 C
NAME: GREY 600
CMYK: 0/0/0/70
RGB: 102/102/102
HEX: #666666
PMS: 424 C
NAME: GREY 500
CMYK: 0/0/0/60
RGB: 127/127/127
HEX: #7F7F7F
PMS: 4278 C
NAME: GREY 400
CMYK: 0/0/0/50
RGB: 153/153/153
HEX: #999999
PMS: 423 C
NAME: GREY 300
CMYK: 0/0/0/40
RGB: 179/179/179
HEX: #B3B3B3
PMS: 422 C
NAME: GREY 200
CMYK: 0/0/0/30
RGB: 204/204/204
HEX: #CCCCCC
PMS: 421 C
NAME: GREY 100
CMYK: 0/0/0/20
RGB: 230/230/230
HEX: #E6E6E6
PMS: 420 C
NAME: GREY 50
CMYK: 0/0/0/10
RGB: 242/242/242
HEX: #F2F2F2
PMS: 427 C
Blue
NAME: NAVY BLUE
CMYK: 100/100/0/60
RGB: 0/0/102
HEX: #000066
PMS: 2748 C
NAME: DARK BLUE
CMYK: 100/100/0/45
RGB: 0/0/141
HEX: #00008D
PMS: 2738 C
NAME: FOM BLUE
CMYK: 100/100/0/17
RGB: 0/0/211
HEX: #0000D3
PMS: BLUE 072 C
NAME: NEW BLUE
CMYK: 85/69/0/19
RGB: 32/65/206
HEX: #2041CE
PMS: 2728 C
NAME: CORNFLOWER BLUE
CMYK: 31/20/0/2
RGB: 172/200/250
HEX: #ACC8FA
PMS: 2717 C
Yellow
NAME: DARK BRONZE
CMYK: 0/19/100/68
RGB: 83/67/0
HEX: #534300
PMS: 732 C
NAME: GOLD
CMYK: 0/20/100/35
RGB: 167/133/0
HEX: #A78500
PMS: 118 C
NAME: YELLOW GOLD
CMYK: 0/20/100/2
RGB: 250/200/0
HEX: #FAC800
PMS: 7548 C
NAME: JASMINE
CMYK: 0/10/50/1
RGB: 252/227/126
HEX: #FCE37E
PMS: 602 C
NAME: LIGHT YELLOW
CMYK: 0/7/33/1
RGB: 253/236/169
HEX: #FDECA9
PMS: YELLOW 0 C
NAME: LEMON CHIFFON
CMYK: 0/4/20/1
RGB: 253/243/202
HEX: #FDF3CA
PMS: 7499 C
NAME: OLD LACE
CMYK: 0/2/10/1
RGB: 253/248/227
HEX: #FDF8E3
PMS: - C
Red
NAME: ROSEWOOD
CMYK: 1/98/58/44
RGB: 102/0/26
HEX: #66001A
PMS: 7421 C
NAME: RED 850
CMYK: 0/100/76/13
RGB: 178/0/45
HEX: #B2002D
PMS: 200 C
NAME: RED 700
CMYK: 0/889/69/0
RGB: 255/0/64
HEX: #FF0040
PMS: 1788 C
NAME: FIERY ROSE
CMYK: 0/65/54/0
RGB: 255/89/117
HEX: #FF5975
PMS: 184 C
NAME: LIGHT PINK
CMYK: 0/29/26/2
RGB: 250/177/184
HEX: #FAB1B8
PMS: RED 0331 C
NAME: LIGHT PINK 20
CMYK: 0/18/16/2
RGB: 250/205/209
HEX: #FACDD1
PMS: 7422 C
NAME: MISTY ROSE
CMYK: 0/8/7/2
RGB: 250/230/232
HEX: #FAE6E8
PMS: 705 C
Purple
NAME: PURPLE 1000
CMYK: 81/100/29/19
RGB: 51/0/77
HEX: #33004D
PMS: 2627 C
NAME: PURPLE 850
CMYK: 68/89/1/0
RGB: 111/0/166
HEX: #6F00A6
PMS: 2597 C
NAME: PURPLE 700
CMYK: 54/69/0/0
RGB: 170/0/255
HEX: #AA00FF
PMS: 2592 C
NAME: PURPLE 600
CMYK: 35/51/0/0
RGB: 191/90/253
HEX: #BF5AFD
PMS: 2582 C
NAME: PURPLE 500
CMYK: 29/40/0/0
RGB: 221/153/255
HEX: #DD99FF
PMS: 2572 C
NAME: PURPLE 350
CMYK: 15/24/0/0
RGB: 232/185/255
HEX: #E8B9FF
PMS: 2562 C
NAME: PURPLE 200
CMYK: 6/11/0/0
RGB: 242/217/255
HEX: #F2D9FF
PMS: 531 C
Resources
Green
NAME: GREEN 1000
CMYK: 80/9/88/60
RGB: 0/77/26
HEX: #004D1A
PMS: 357 C
NAME: GREEN 850
CMYK: 93/0/100/0
RGB: 0/147/49
HEX: #009331
PMS: 355 C
NAME: GREEN 700
CMYK: 72/0/86/0
RGB: 0/217/72
HEX: #00D948
PMS: 7481 C
NAME: GREEN 600
CMYK: 55/0/62/10
RGB: 73/229/125
HEX: #49E57D
PMS: 7479 C
NAME: GREEN 500
CMYK: 40/0/26/5
RGB: 146/242/178
HEX: #91F2B2
PMS: 353 C
NAME: GREEN 350
CMYK: 19/0/21/0
RGB: 181/242/202
HEX: #B5F2CA
PMS: 351 C
NAME: GREEN 200
CMYK: 10/1/9/0
RGB: 218/242/226
HEX: #DAF2E2
PMS: 621 C
Sand
NAME: SAND 1000
CMYK: 21/23/41/5
RGB: 54/45/27
HEX: #362D1B
PMS: 4241 C
NAME: SAND 850
CMYK: 29/43/87/67
RGB: 89/77/53
HEX: #594D35
PMS: 449 C
NAME: SAND 700
CMYK: 29/43/62/32
RGB: 122/108/80
HEX: #7A6C50
PMS: 4243 C
NAME: SAND 600
CMYK: 28/31/48/13
RGB: 150/136/111
HEX: #96886F
PMS: 2325 C
NAME: SAND 500
CMYK: 21/23/41/5
RGB: 184/171/145
HEX: #B8AB91
PMS: 4241 C
NAME: SAND 350
CMYK: 17/18/28/1
RGB: 203/191/168
HEX: #CBBFAB
PMS: 4240 C
NAME: SAND 200
CMYK: 5/5/9/0
RGB: 248/239/223
HEX: #F8EFDF
PMS: 7527 C
